All posts on June, 2015


Channel: SEMSponsor Messages

SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve…

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Help Us Improve the Moz Blog: 2015 Reader Survey

Posted by Trevor-Klein

In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we’d collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn’t want to wait that long again, so we’re taking this opportunity to ask you how well we’re keeping up.

Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be?

If you’ll help us out by taking this five-minute survey, we can make sure we’re offering the most useful and valuable content we possibly can. When we’re done looking through the responses, we’ll follow up with a post about what we learned.

Thanks, everyone; we’re excited to see what you have to say!

Can’t see the survey? Click here to take it in a new tab.

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AOLAskBingChannel: SEOGoogle: Business IssuesGoogle: Web SearchStats: comScoreYahoo

Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report

Google still at 64%, while Bing holds on to the 20% share it reached in March.

The post Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report appeared first on Search Engine Land.

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Channel: IndustryGoogle: Business IssuesGoogle: LegalGoogle: Maps & LocalGoogle: Outside USLegalYelp

Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws

Sponsored by Yelp, the study found users were more likely to click on merit-based results over Google’s self-promoted content.

The post Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws appeared first on Se…

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