All posts on July, 2017


Marketing

InsideView Launches Expert Consulting Service for B2B Marketers

InsideView has announced a consulting service to help B2B marketers implement account-based marketing. Expert Service, the first in the firm’s planned series of InsideView Expert Services, delivers target market analytics and helps customers build a view of their total addressable market using a data visualization console. InsideView’s TAM service is a blend of consulting, technology and data.

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Tech Buzz

Why Facebook’s Willow Beats Apple’s Saucer

Facebook knocked it out of the park with its financials last week, and a lot of its success comes from Zuckerberg’s unique focus. Unlike other firms that jump from project to project, ranging widely from what makes them money — like Google — Facebook stays close to what made it successful. There is no stronger evidence than when you compare the two office projects from Apple and Facebook.

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Business and financeGulliver

Many business travellers prefer not to interact with others when on trips

AS ANYONE who flies regularly for work can attest, business travellers are not constantly being doted upon. Flights are not all booked by a travel manager, nor are never-ending drinks being poured by dutiful attendants. Indeed, corporate travel might be becoming a more independent affair.

According to a recent survey, a growing number of business travellers would prefer to avoid interaction with people when on the road, at least until something goes wrong. The research by Egencia, Expedia’s business-travel arm, questioned nearly 5,000 business travellers in Europe, America and Australia. Half of them said they want to avoid human contact while travelling.

That is not because business travellers find their time on the road repugnant and want to bury themselves in their smartphones….Continue reading

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