Posts in category Channel: SEM


Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search ColumnSearch MarketingSearch Marketing: General

How advertisers should repond to fewer ads showing on Google

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.

The post How advertisers should repond to fewer ads showing on Google ap…

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Channel: SEMGoogleGoogle: AdWordsGoogle: App IndexingGoogle: MobileSearch AdsSearch Ads: Mobile Search

Google launches Trial Run Ads for apps in search results to let users play before installing

The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.

The post Google launches Trial Run Ads for apps in search results to let users play before installing appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: AdWords ScriptsHow ToHow To: PPCPaid Search ColumnSearch MarketingSearch Marketing: General

Send AdWords alerts directly to Slack with this AdWords script library

Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.

The post Send AdWords alerts directly to Slack with this AdWords script library appeared…

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: Product Listing AdsSearch AdsSearch Ads: Product Ads

Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live

The desktop carousel test simulates mobile. A new ranking treatment for “top rated” products is now live on mobile and desktop.

The post Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live appeared first on Search Engine Land.

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Channel: SEMHow To: PPCPaid Search ColumnSearch Marketing

How New & Existing Customers Interact With Your Paid Search Ads Differently

Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.

The post How New & Existing Customers Interact With Your Paid Search Ads Differently appeared first on Search Engine Land.

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Channel: SEMHow To: PPCPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: GeneralSearch Marketing: Search Term Research

How To Grow Online Market Share Without Increasing Your PPC Budget

What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.

The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Searc…

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Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search Column

Google’s Take On The Recent Changes To The Results Page

Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.

The post Google’s Take On The Recent Changes To The Results Page appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

Google’s New SERP Layout: The Biggest Winners & Losers

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.

The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: Branding

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.

The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appear…

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Channel: SEMGoogleGoogle: AdWordsPaid Search Column

What Google’s New Layout Means For Search Marketers

Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.

The post What Google’s New Layout Means For Search Marketers appeared…

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Channel: SEMPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: Landing PagesSearch Marketing: Search Term Research

Show Me The Money: Following The PPC Keywords That Make Dollars & Sense

Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge i…

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