Posts in category Google: AdWords


ActualidadAnunciosDestacadosGoogle: AdWordsMarketing & SocialPerformance MarketingRetail

¿Llevas a tus usuarios a la URL adecuada con tus anuncios en Adwords?

¿Cuántas veces has buscado un producto en Google, has clicado y no has aterrizado en la página esperada? Para responder a esta pregunta, en MAKE Digital Marketing hemos analizado los 50 ecommerce más influyentes en España, examinando concretamente sus Anuncios de Pago (PPC) y las páginas de destino. Desde MAKE Digital Marketing han analizado los 50 ecommerce más […]

The post ¿Llevas a tus usuarios a la URL adecuada con tus anuncios en Adwords? appeared first on Ecommerce News.

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DestacadosGoogle: AdWordsMarketing & SocialMarketing OnlineMobileMobile Marketing

¿Cómo se ha adaptado Google Adwords a la revolución móvil?

El año 2016 ha sido un año de grandes cambios para Google Adwords. Ya desde finales del año anterior, Google empezó a anunciar grandes novedades, cuyo objetivo era adaptarse al nuevo comportamiento del usuario, principalmente influenciado por el creciente uso de los smartphones. Las búsquedas y el tráfico que proceden de dispositivos móviles suponen ya […]

The post ¿Cómo se ha adaptado Google Adwords a la revolución móvil? appeared first on Ecommerce News.

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DestacadosGoogle: AdWordsMarketingMarketing & SocialPerformance Marketing

4 prácticas para duplicar la conversión en Adwords antes del verano

Más de un millón de empresas confían en Google Adwords. Siguiendo estos sencillos consejos será un juego de niños explotar al máximo el potencial de esta herramienta imprescindible de adquisición de tráfico y ganar visibilidad en los resultados de pago del líder estadounidense para disfrutar de resultados inmediatos. Desde Xopie nos dan a conocer 4 prácticas […]

The post 4 prácticas para duplicar la conversión en Adwords antes del verano appeared first on Ecommerce News.

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ActualidadDestacadosGoogleGoogle: AdWordsGoogle: AnalyticsMarketing & SocialMobileMobile MarketingPerformance MarketingRetail

Google lanzará en 2017 Google AdWords y Google Analytics 360 suite: dos herramientas pensadas para ‘la primera era móvil’

El hecho de que el móvil haya cambiado el comportamiento del ser humano reta a los publicistas a conocer y entender a su nuevo usuario, e identificar cuándo se debe y cuándo no exponerle a publicidad. Para este entorno que Google ha denominado ‘la primera era móvil’ ha creado Google AdWords y Google Analytics 360 […]

The post Google lanzará en 2017 Google AdWords y Google Analytics 360 suite: dos herramientas pensadas para ‘la primera era móvil’ appeared first on Ecommerce News.

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Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search ColumnSearch MarketingSearch Marketing: General

How advertisers should repond to fewer ads showing on Google

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.

The post How advertisers should repond to fewer ads showing on Google ap…

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Channel: SEMGoogleGoogle: AdWordsGoogle: App IndexingGoogle: MobileSearch AdsSearch Ads: Mobile Search

Google launches Trial Run Ads for apps in search results to let users play before installing

The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.

The post Google launches Trial Run Ads for apps in search results to let users play before installing appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: AdWords ScriptsHow ToHow To: PPCPaid Search ColumnSearch MarketingSearch Marketing: General

Send AdWords alerts directly to Slack with this AdWords script library

Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.

The post Send AdWords alerts directly to Slack with this AdWords script library appeared…

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All Things SEO ColumnChannel: Search MarketingGoogleGoogle: AdWordsGoogle: Search ConsoleSEO - Search Engine OptimizationSEO: Crawling and RobotsSEO: Spamming

The terrifying connection between malware, Google Search Console and AdWords

in the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: Product Listing AdsSearch AdsSearch Ads: Product Ads

Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live

The desktop carousel test simulates mobile. A new ranking treatment for “top rated” products is now live on mobile and desktop.

The post Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search Column

Google’s Take On The Recent Changes To The Results Page

Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.

The post Google’s Take On The Recent Changes To The Results Page appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

Google’s New SERP Layout: The Biggest Winners & Losers

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.

The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: Branding

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.

The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appear…

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Channel: SEMGoogleGoogle: AdWordsPaid Search Column

What Google’s New Layout Means For Search Marketers

Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.

The post What Google’s New Layout Means For Search Marketers appeared…

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Bing AdsChannel: SEMGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: ContextualSearch MarketingSearch Marketing: Local Search Marketing

Are You Digging Deeply Enough Into Geographic Optimizations?

Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.

The post Are You Digging Deeply Enough Into Geographic Optimizations? appeare…

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: Behavioral TargetingSearch Ads: ContextualSearch MarketingSearch Marketing: GeneralSearch Marketing: Landing Pages

Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life

Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.

The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…

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