Posts in category Search Ads


Channel: SEMGoogleGoogle: AdWordsGoogle: App IndexingGoogle: MobileSearch AdsSearch Ads: Mobile Search

Google launches Trial Run Ads for apps in search results to let users play before installing

The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.

The post Google launches Trial Run Ads for apps in search results to let users play before installing appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: Product Listing AdsSearch AdsSearch Ads: Product Ads

Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live

The desktop carousel test simulates mobile. A new ranking treatment for “top rated” products is now live on mobile and desktop.

The post Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live appeared first on Search Engine Land.

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Channel: SEMHow To: PPCPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: GeneralSearch Marketing: Search Term Research

How To Grow Online Market Share Without Increasing Your PPC Budget

What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.

The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Searc…

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Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

Google’s New SERP Layout: The Biggest Winners & Losers

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.

The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: Branding

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.

The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appear…

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Channel: SEMPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: Landing PagesSearch Marketing: Search Term Research

Show Me The Money: Following The PPC Keywords That Make Dollars & Sense

Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge i…

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Bing AdsChannel: SEMGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: ContextualSearch MarketingSearch Marketing: Local Search Marketing

Are You Digging Deeply Enough Into Geographic Optimizations?

Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.

The post Are You Digging Deeply Enough Into Geographic Optimizations? appeare…

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: Behavioral TargetingSearch Ads: ContextualSearch MarketingSearch Marketing: GeneralSearch Marketing: Landing Pages

Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life

Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.

The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…

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1Channel: RetailGoogleGoogle: AdWordsGoogle: AdWords: Product Listing AdsSearch AdsSearch Ads: Product Ads

Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction

Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.

The post Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: Google ShoppingPaid Search ColumnSearch AdsSearch Ads: Product AdsSearch MarketingSearch Marketing: Shopping Search Marketing

Get Your Priorities Straight: Structuring Google Shopping Campaigns

A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.

The post Get Your Priorities Straight: Structu…

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: Contextual

How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season?

Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out.

The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…

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Channel: SEMGoogleGoogle: AdWordsGoogle: AnalyticsPaid Search ColumnSearch AdsSearch Ads: Behavioral TargetingSearch MarketingSearch Marketing: General

Making the Most Of Google Analytics Audiences Within Your Search Campaigns

Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.

The post Making the Most Of Google Analytics Audiences Within Your Search Cam…

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

3 PPC Trends And Tactics You Can’t Ignore In 2016

Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments.

The post 3 PPC Trends And Tactics You Can’t Ignore In 2016 appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: AdWords ScriptsPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

Scan Your Landing Pages With AdWords Scripts

Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages.

The post Scan Your Landing Pages With AdWords Scripts appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AnalyticsSearch Ads

Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking

Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions.

The post Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: Behavioral TargetingSearch MarketingSearch Marketing: General

RLSA Vs. Customer Match In AdWords: Similar But Different

How does AdWords’ new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor explores.

The post RLSA Vs. Customer Match In AdWords: Similar But Different appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: Product Listing AdsGoogle: Google ShoppingGoogle: YouTube & VideoPaid Search ColumnSearch AdsSearch Ads: VideoSearch MarketingSearch Marketing: Shopping Search Marketing

TrueView For Shopping: Making YouTube The Next Big Shopping Destination

Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping campaigns.

The post TrueView For Shopping: Making YouTube The Next Big Shopping Destination appeared first on Search Eng…

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Channel: MobileLocal Search ColumnMobile MarketingSearch AdsSearch Ads: Mobile SearchSEO - Search Engine OptimizationSEO: Mobile Search

Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls

Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley Young takes a look at targeted strategies that optimize ads to drive mobile phone calls.

The post Stop Usin…

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

5 Things New Advertisers Need to Know About Google AdWords Campaign Settings

Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change.

The post 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings appeared first on Search Engine Land.

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All Things SEO ColumnChannel: SEOGoogleGoogle: MobileGoogle: OneBox, Plus Box & Direct AnswersGoogle: Web SearchSearch AdsSearch Ads: Mobile SearchSearch FeaturesSearch Features: Direct AnswersSEO - Search Engine OptimizationSEO: Mobile Search

Google’s Year Of Change Hits Mobile Retail

How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.

The post Google’s Year Of Change Hits Mobile Retail appeared first on Search Engine Land.

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