Posts in category Search Marketing: General


Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search ColumnSearch MarketingSearch Marketing: General

How advertisers should repond to fewer ads showing on Google

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.

The post How advertisers should repond to fewer ads showing on Google ap…

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: AdWords ScriptsHow ToHow To: PPCPaid Search ColumnSearch MarketingSearch Marketing: General

Send AdWords alerts directly to Slack with this AdWords script library

Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.

The post Send AdWords alerts directly to Slack with this AdWords script library appeared…

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Channel: SEMHow To: PPCPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: GeneralSearch Marketing: Search Term Research

How To Grow Online Market Share Without Increasing Your PPC Budget

What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.

The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Searc…

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Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

Google’s New SERP Layout: The Biggest Winners & Losers

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.

The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: Behavioral TargetingSearch Ads: ContextualSearch MarketingSearch Marketing: GeneralSearch Marketing: Landing Pages

Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life

Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.

The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…

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Channel: SEMPaid Search ColumnSearch MarketingSearch Marketing: General

PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed? 

Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.

The post PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?  appeared first on Search Engine Land.

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All Things SEO ColumnChannel: SEOSearch MarketingSearch Marketing: General

Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency

Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways.

The post Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: AdWords ScriptsPaid Search ColumnSearch MarketingSearch Marketing: General

Use External Data In Your AdWords Campaigns With Scripts To Call APIs

Ready to put on your mad scientist hat? Columnist Russell Savage provides a tutorial on how to create wrappers for external API calls — in this case, the Huffpost Pollster API.

The post Use External Data In Your AdWords Campaigns With Scripts To Call…

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Channel: SEMGoogleGoogle: AdWordsGoogle: AnalyticsPaid Search ColumnSearch AdsSearch Ads: Behavioral TargetingSearch MarketingSearch Marketing: General

Making the Most Of Google Analytics Audiences Within Your Search Campaigns

Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.

The post Making the Most Of Google Analytics Audiences Within Your Search Cam…

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

3 PPC Trends And Tactics You Can’t Ignore In 2016

Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments.

The post 3 PPC Trends And Tactics You Can’t Ignore In 2016 appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: AdWords ScriptsPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

Scan Your Landing Pages With AdWords Scripts

Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages.

The post Scan Your Landing Pages With AdWords Scripts appeared first on Search Engine Land.

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