Posts in category Search Marketing


Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search ColumnSearch MarketingSearch Marketing: General

How advertisers should repond to fewer ads showing on Google

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.

The post How advertisers should repond to fewer ads showing on Google ap…

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: AdWords ScriptsHow ToHow To: PPCPaid Search ColumnSearch MarketingSearch Marketing: General

Send AdWords alerts directly to Slack with this AdWords script library

Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.

The post Send AdWords alerts directly to Slack with this AdWords script library appeared…

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Channel: LocalLocal Search ColumnSearch MarketingSearch Marketing: Local Search MarketingSEO - Search Engine OptimizationSEO: Local

What different consumer groups really want from local business websites

Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!

The post What different consumer groups really want from local business websi…

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Channel: SEMHow To: PPCPaid Search ColumnSearch Marketing

How New & Existing Customers Interact With Your Paid Search Ads Differently

Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.

The post How New & Existing Customers Interact With Your Paid Search Ads Differently appeared first on Search Engine Land.

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Channel: SEMHow To: PPCPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: GeneralSearch Marketing: Search Term Research

How To Grow Online Market Share Without Increasing Your PPC Budget

What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.

The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Searc…

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Channel: LocalLocal Search ColumnSearch MarketingSearch Marketing: Local Search MarketingSEO - Search Engine OptimizationSEO: Local

The Local SEO Playbook To Increased Visibility And Customer Acquisition

Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.

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Channel: SEMGoogleGoogle: AdWordsGoogle: User InterfaceGoogle: Web SearchPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: General

Google’s New SERP Layout: The Biggest Winners & Losers

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.

The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: Branding

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.

The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appear…

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Channel: SEMPaid Search ColumnSearch AdsSearch Ads: GeneralSearch MarketingSearch Marketing: Landing PagesSearch Marketing: Search Term Research

Show Me The Money: Following The PPC Keywords That Make Dollars & Sense

Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge i…

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Bing AdsChannel: SEMGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: ContextualSearch MarketingSearch Marketing: Local Search Marketing

Are You Digging Deeply Enough Into Geographic Optimizations?

Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.

The post Are You Digging Deeply Enough Into Geographic Optimizations? appeare…

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Channel: SEMGoogleGoogle: AdWordsPaid Search ColumnSearch AdsSearch Ads: Behavioral TargetingSearch Ads: ContextualSearch MarketingSearch Marketing: GeneralSearch Marketing: Landing Pages

Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life

Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.

The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…

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Channel: SEMGoogleGoogle: Google ShoppingPaid Search ColumnSearch AdsSearch Ads: Product AdsSearch MarketingSearch Marketing: Shopping Search Marketing

Get Your Priorities Straight: Structuring Google Shopping Campaigns

A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.

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Channel: SEMPaid Search ColumnSearch MarketingSearch Marketing: General

PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed? 

Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.

The post PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?  appeared first on Search Engine Land.

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All Things SEO ColumnChannel: SEOSearch MarketingSearch Marketing: General

Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency

Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways.

The post Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency appeared first on Search Engine Land.

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Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: AdWords ScriptsPaid Search ColumnSearch MarketingSearch Marketing: General

Use External Data In Your AdWords Campaigns With Scripts To Call APIs

Ready to put on your mad scientist hat? Columnist Russell Savage provides a tutorial on how to create wrappers for external API calls — in this case, the Huffpost Pollster API.

The post Use External Data In Your AdWords Campaigns With Scripts To Call…

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